Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
SEARCH ENGINE OPTIMIZATION
SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines.
social media marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:
pay per click(ppc)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is google ads which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
- Hosting video ads through the Youtube Partner Program.
- Posting affiliate links from your social media accounts.
When it comes to making money online, affiliate marketing is the most effective approach, and surprisingly it is less known even by some of the best minds.
Want to know more about Affiliate marketing? contact us for more information.
conversion rate optimization
CRO is different from optimizing content as CRO is an art that combines years of experience with a unique approach and a combination of testing and data analysis to improve sales funnel and better ROI.
Why CRO is important for your business?
It provides with:
- Cost vs. return
- Without increased costs, the best CRO agency designs the perfect landing page
- Identify the requirements of your customers
- Conduct regular A/B testing
- Figures out when the issues occurred and finds what to do next